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Blog Posts (31)

  • Sales Techniques for Market Stalls

    Makers Markets are experiencing the same sales challenges as traditional brick-and-mortar stores. You can no longer just show up and expect sales to happen; you need to actively work to attract shopper dollars. Hopefully, this article will help you convert more people who stop by your stall. My name is Paul Harvey, and I am the Director of Unrivalled Events , which organizes over 50 markets annually in Melbourne's South East. I frequently walk around these markets to observe sales techniques and stall layouts, believing that this will encourage many stallholders to consider their setup and stall presentation. Market stalls are about creating a friendly, low-pressure environment that encourages curiosity, rather than aggressive selling. Asking the right question can get people to stop, engage in conversation, and essentially sell to themselves. Firstly, market shoppers need to be attracted to your stall by something appealing, whether it's something they desire immediately or plan to purchase later. They might not buy from you on their first visit; it could take several visits before they decide to make a purchase. This is also the benefit of being a Permanent Having a stall at a monthly market helps you gain repeat business because customers know your location and what you offer. In contrast, being a one-time casual stallholder makes it challenging to build awareness and customer loyalty. Stall Set Up There are several stall setups, each with its own advantages and disadvantages. Table across the front - This arrangement showcases your products immediately to customers. Ideally, your displays should have height for easy visibility, with the most valuable space being the farthest corner of your stall as people approach it. Walk In Stall - This setup is a U-shaped layout similar to a traditional shop. However, it might be intimidating for shoppers to enter your space, especially if you are standing inside. Reverse L Shaped Stall - This setup is shorter at the front but features a long table along the side, allowing people to walk through without feeling pressured. Visit these stalls to determine which one suits you best. Keep track of how many people stop by your stall; this will show if there's interest in your product at this market. If no one stops, you may need to rethink your strategy, as your product might be too niche for this market or it may not stand out. Consider who your target demographic is and whether they are present at this market. Signage It's crucial for people to quickly understand "What you do" and "What you are called." This can be achieved by: A-Frames - Permitted in some markets and highly effective. Top of Marquee Banner Back of Marquee Banner On Table Signage One Hero Product at Eye Level Having these elements is essential; without them, you risk missing the opportunity to capture a shopper's attention. Sales Pitches 👉 Ask one question, then remain silent. Silence can feel uncomfortable, but it encourages the customer to speak — and their talking can lead to a purchase. If they pause, you have a potential sale :) I often hear market stalls starting with product details like "it's handmade" or "it's this size," which doesn't engage the shopper. There's a reason they stopped, and you need to discover what it is. Try asking a few different questions. Some stalls say nothing, making the shopper feel like there's a lack of interest. “Are you shopping for yourself or a gift today?” “What caught your eye?” "Can I show you our most popular product?" “What made you stop here instead of the other stalls?” “How long have you been coming to this market?” If they respond with an answer Gently guide the conversation with another question towards the sale, without being pushy. “Does this seem like something you’d actually use?” “Which one would be a better fit for you — this or that?” “If you were to choose one, which color/style would you prefer?” "What is your approximate budget?" Soft Closing Questions “Would you like to try/feel/test it?” “Would this make a thoughtful gift?” "Go ahead, treat yourself today." These are general questions just use Chat GPT to ask " Sales Pitch for " your product" for outdoor markets and see specific questions you can ask. I hope this article prompts some reflection, as I understand that most people's sales are currently declining, and this might help you get a bit more from your customers.

  • Krispys Burgers Win Inaugural Melbourne Street Food Awards

    Krispys Smash Burgers made it an amazing clean sweep by taking out the Title of the Best 'Overall' & People's Choice' Street Food Stall at the Inaugural Melbourne Street Food Awards at the Food Yard Mornington on Friday November 24. The Melbourne Street Food Awards was staged over Five Heats from June and culminated in the Grand Final with Stalls battling it out for the $5,000 worth of Market Credits with Organiser Unrivalled Events. Director Paul Harvey was delighted with the 1st year of the Awards "The event has captured the imagination of both the Food Stands and the Public with all heats being full to capacity with Trucks and well attended by the general public. The reason we created the Awards was to take Street Food in Australia to the next level. These days you can't just turn up at event and people will buy your product to be successful you need to build your brand and that starts with social media and then goes onto other areas like presentation and look of your Food Stand along with the Theatre of cooking the Street Food on the spot. What has become evident is that 90% of the winners had all of these elements so hopefully now that will encourage all other Street Food Stands to follow suit." The rain poured on Grand Final Night but that did not stop the crowd from turning up to support this event and they were not disappointed in the standard of food on offer. Head Judge of the 'Overall' Category was Andrew Ballard a former Australian Chef of the Year and Captain of the Australian Culinary Team was also impressed with the level of Street Food in Australia "The Food was stunning. I'm blown away by the standard as it went above and beyond with everything we looked at like presentation, look of the stall, service and of course flavour. The winner Krispys had the Full Package, and this is just the start for these Awards." Winning Street Food Stall Kris from Krispys Burgers who has only been going for 2 years said 'Its Awesome. Its a simple burger done well and with love and I appreciate the love from the followers who came down tonight it means alot" So that wraps up the 2023 Titles and they have already been locked back in for 2024 starting in June at the Food Yard Mornington again.

  • New Hampton East Market to launch in November

    Unrivalled Events are excited to announce that our new market is the Hampton East Makers Market at the stunning Basterfield Park. Gather, Taste, Shop and Indulge at this 100+ stall market set in a little botanical garden park in the suburbs. Basterfield Park is the ideal place to stroll around the lake, shop at the talented maker's stalls, then sit down and have a picnic from the multiple street food trucks on the lush grass. It has two kids' playgrounds, free parking in local streets and car parks plus swans and ducks in the lake. The market will be held bi-monthly on the 2nd Sunday from November to March. Unrivalled Director Paul Harvey is excited with the new venue ''Unrivalled Markets are not just about the great selection of stallholders that we put together, the venue has to be special, and we were alerted to this venue by Georgia at the Bayside Council, who we have a great relationship with. As soon as we saw it, we knew we had another special Park on our hands. We feel that the Hampton area, with its young families, will love this market and by staging it bimonthly, it makes it a special event that you cannot miss." The 1st market will be on Sunday November 12 from 10am -2pm 😁and already Unrivalled Events have been inundated with stalloholders wanting to be a part of it. Please Like the Facebook Page https://www.facebook.com/hamptoneastmarket/ Like the Instagram Page https://www.instagram.com/hamptoneastmarket/ RSVP to the Market https://fb.me/e/65IuPenUd Visit the website www.hamptoneastmarket.com.au for some more info.

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Other Pages (34)

  • Explore the Vibrant Soul Night Markets | Unrivalled Events

    Discover the vibrant night markets by Unrivalled Events, offering unique experiences in Brighton, Hastings, and more. NIGHT MARKETS Times 5-9pm About Soul Unrivalled Events presents its night markets overview, a unique opportunity to explore vibrant markets across Brighton, Hastings, Moorabbin, Mornington, Sorrento and Mordialloc. Delight in the best of local artisans and makers, yummy street food & drink stalls, live Soul Singers plus Street Performer Shows and plenty of community spirit. From winter evenings with festoon lights and heaters to summer nights with spectacular sunsets and vibes, this is your chance to enjoy a lively and memorable experience. From Brighton all the way down to Sorrento and inbetween, these events promise something special for everyone all year round. Dive into the night markets overview below and see what makes these gatherings the highlight of the season! 3rd FRIDAY NOV - MAR BRIGHTON 1X FRIDAY A MONTH DEC - MAR HASTINGS 2ND FRIDAY NOV - JAN NEW VENUE ANNOUNCED SOON ENTER ENTER FEB - APR SORRENTO 2nd FRIDAY JUN - AUG MORNINGTON 3rd FRIDAY JUN - AUG MOORABBIN 1st FRIDAY SEP - DEC MORDIALLOC ENTER ENTER ENTER ENTER

  • Market Organisers | Unrivalled Events | Mount Martha

    Discover Unrivalled Events' Boutique Street Food and Handmade Makers Markets across Melbourne, including Mt Martha, Mornington, Brighton, Chelsea, and Pakenham. Explore vibrant markets this weekend! We Create'Unrivalled' Markets Calendar Book Stall Welcome to Unrivalled Events, your premier destination for the finest markets in South Eastern Melbourne suburbs. With 50 vibrant markets throughout the year, we offer a diverse range of options, from boutique and high-end day street food and makers markets to our hugely popular Soul Night Markets. Explore our bustling venues on the Mornington Peninsula, Mt Martha, Mornington, Sorrento and Hastings, as well as Bayside locations including Brighton, Moorabbin, Chelsea, Mordialloc, and Pakenham. With 60-100 stalls at our day and night markets, there’s truly something for everyone—join us for an unforgettable shopping and dining experience! APPLY ATTENTION STALLHOLDERS Click on this page to find out how to become an Unrivalled Events Stallholder DAY MARKETS Times 10-2pm PUBLIC HOLIDAYS JAN, APR, JUN, SEP, NOV NEW MARKET COMING SOON 1ST SUNDAY OCT - APR (exc MAR) LAST SATURDAY SEP - APR (exc DEC) 5TH SATURDAY MAY & AUG ENTER ENTER ENTER ENTER NIGHT MARKETS Times 5-9pm 1st & 2nd FRIDAY NOV - MAR HASTINGS BRIGHTON 2nd & 3rd FRIDAY JUN - AUG MORNINGTON MOORABBIN TBA SORRENTO 1ST FRIDAY SEP - DEC MORDIALLOC ENTER ENTER ENTER ENTER Calender Our Upcoming Markets The links on the event take you to location details of the market. This will also have the latest status of the market like if it is cancelled STALLS SOLD OUT Soul Night Market Moorabbin Fri, 17 July Morris Moor 75+ Street Food and Makers Market held indoors at the Industrial Morris Moor Car Park in Moorabbin. Heaters and Festoon Lighting adds to the Night Market feels SHOP.EAT.DRINK.SOCIALISE Share Learn more Soul Night Market Mornington Fri, 14 Aug Peninsula Community Theatre Winter Fridays just got better. Shop makers, eat well, grab a drink, stay warm under festoon lights, and enjoy live soul music and an electrifying fire show. SHOP.EAT.DRINK.SOCIALISE Share Learn more The 5ifth Market Sat, 29 Aug Bicentennial Park A High Quality Market with 100+ makers and food/drink stalls at the picturesque Bicentennial Park in Chelsea STROLL.GRAZE.BUY.PLAY Share MORE INFO Soul Night Market Mordialloc Fri, 04 Sept Peter Scullin Reserve 60+ Street Food and Makers Market held outside with our Street Food and Drink Trucks along with fire heaters and festoon lighting to make it a real Night Market experience. SHOP.EAT.DRINK.SOCIALISE Share MORE INFO STALLS SOLD OUT Mt Martha South Beach Market Fri, 25 Sept Mount Martha House Community Centre One of the most stunning market location's in Australia. 60+ maker and food & drink stalls along with live music. MAKERS.CREATORS.FOODIES.EXPLORERS Share Learn more We'd love to keep you updated with the latest on our markets. Please enter your email below to receive our newsletter. Thank you! Subscribe to our newsletter • Don’t miss out! Email* Join I want to subscribe to your mailing list.

  • Soul Night Market I Brighton Beach l Unrivalled Events

    Soul Night Market, Brighton creates a festive foodie type vibe, like the Night Markets in the City, with live soul-inspired music and a boutique selection of some of Melbourne’s most talented makers and street food trucks. Held on the 1st Friday of the month from December to March from 5 pm to 9 pm BRIGHTON BEACH SHOP.EAT.DRINK.SOCIALISE NEXT MARKET: Season Finished Back in Dec DATES MARKET HELD 1st Friday of the Month (Jan - Mar + Nov 3rd Fri) NEXT 2026 MARKET Back in December MARKET WAS ESTABLISHED IN DECEMBER 2019 SPONSORS VISITORS Soul Night Market is a festive foodie and makers market held in the Melbourne Suburbs so people can experience a taste of the vibe and culture of City Night Markets in their own neighbourhood. Soul has proved hugely popular in Bayside with thousands flocking to shop, eat, drink & socialise at one of most spectacular locations in Australia, Green Point Reserve in Brighton Beach offering Unrivalled views of the Bay and City. The Boutique Market has 60+ high end maker stalls with Food Trucks from around the world and local craft beer, wine, champagne & cocktails, plus market stalls featuring Art, Fashion, Home Products, Jewellery and Personal Care stalls. The Brighton Market will be held the 1st Friday of the Month in Dec, Jan, Feb & Mar. VENUE Green Point Reserve (opp Brighton Beach Hotel) Esplanade, Brighton Beach Paid Parking Onsite and Across the Road plus Street Parking Brighton Beach Train Station is Opposite Catch a train from City or other stations on the way on the Sandringham Line Brighton Beach | Metro Trains JOIN STALLHOLDER MAILING LIST JOIN STALLHOLDER MAILING LIST Please follow our Social Media Pages Love the market? Please leave us a review. Use our Hashtag #soulnightmarket PERMANENT STALLHOLDERS

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