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Describe your service here. What makes it great? Tell people what you offer, where it’s available and the price.

Describe your service here. What makes it great? Tell people what you offer, where it’s available and the price.

Makers Markets are experiencing the same sales challenges as traditional brick-and-mortar stores. You can no longer just show up and expect sales to happen; you need to actively work to attract shopper dollars. Hopefully, this article will help you convert more people who stop by your stall. My name is Paul Harvey, and I am the Director of Unrivalled Events , which organizes over 50 markets annually in Melbourne's South East. I frequently walk around these markets to observe sales techniques and stall layouts, believing that this will encourage many stallholders to consider their setup and stall presentation. Market stalls are about creating a friendly, low-pressure environment that encourages curiosity, rather than aggressive selling. Asking the right question can get people to stop, engage in conversation, and essentially sell to themselves. Firstly, market shoppers need to be attracted to your stall by something appealing, whether it's something they desire immediately or plan to purchase later. They might not buy from you on their first visit; it could take several visits before they decide to make a purchase. This is also the benefit of being a Permanent Having a stall at a monthly market helps you gain repeat business because customers know your location and what you offer. In contrast, being a one-time casual stallholder makes it challenging to build awareness and customer loyalty. Stall Set Up There are several stall setups, each with its own advantages and disadvantages. Table across the front - This arrangement showcases your products immediately to customers. Ideally, your displays should have height for easy visibility, with the most valuable space being the farthest corner of your stall as people approach it. Walk In Stall - This setup is a U-shaped layout similar to a traditional shop. However, it might be intimidating for shoppers to enter your space, especially if you are standing inside. Reverse L Shaped Stall - This setup is shorter at the front but features a long table along the side, allowing people to walk through without feeling pressured. Visit these stalls to determine which one suits you best. Keep track of how many people stop by your stall; this will show if there's interest in your product at this market. If no one stops, you may need to rethink your strategy, as your product might be too niche for this market or it may not stand out. Consider who your target demographic is and whether they are present at this market. Signage It's crucial for people to quickly understand "What you do" and "What you are called." This can be achieved by: A-Frames - Permitted in some markets and highly effective. Top of Marquee Banner Back of Marquee Banner On Table Signage One Hero Product at Eye Level Having these elements is essential; without them, you risk missing the opportunity to capture a shopper's attention. Sales Pitches 👉 Ask one question, then remain silent. Silence can feel uncomfortable, but it encourages the customer to speak — and their talking can lead to a purchase. If they pause, you have a potential sale :) I often hear market stalls starting with product details like "it's handmade" or "it's this size," which doesn't engage the shopper. There's a reason they stopped, and you need to discover what it is. Try asking a few different questions. Some stalls say nothing, making the shopper feel like there's a lack of interest. “Are you shopping for yourself or a gift today?” “What caught your eye?” "Can I show you our most popular product?" “What made you stop here instead of the other stalls?” “How long have you been coming to this market?” If they respond with an answer Gently guide the conversation with another question towards the sale, without being pushy. “Does this seem like something you’d actually use?” “Which one would be a better fit for you — this or that?” “If you were to choose one, which color/style would you prefer?” "What is your approximate budget?" Soft Closing Questions “Would you like to try/feel/test it?” “Would this make a thoughtful gift?” "Go ahead, treat yourself today." These are general questions just use Chat GPT to ask " Sales Pitch for " your product" for outdoor markets and see specific questions you can ask. I hope this article prompts some reflection, as I understand that most people's sales are currently declining, and this might help you get a bit more from your customers.

Krispys Smash Burgers made it an amazing clean sweep by taking out the Title of the Best 'Overall' & People's Choice' Street Food Stall at the Inaugural Melbourne Street Food Awards at the Food Yard Mornington on Friday November 24. The Melbourne Street Food Awards was staged over Five Heats from June and culminated in the Grand Final with Stalls battling it out for the $5,000 worth of Market Credits with Organiser Unrivalled Events. Director Paul Harvey was delighted with the 1st year of the Awards "The event has captured the imagination of both the Food Stands and the Public with all heats being full to capacity with Trucks and well attended by the general public. The reason we created the Awards was to take Street Food in Australia to the next level. These days you can't just turn up at event and people will buy your product to be successful you need to build your brand and that starts with social media and then goes onto other areas like presentation and look of your Food Stand along with the Theatre of cooking the Street Food on the spot. What has become evident is that 90% of the winners had all of these elements so hopefully now that will encourage all other Street Food Stands to follow suit." The rain poured on Grand Final Night but that did not stop the crowd from turning up to support this event and they were not disappointed in the standard of food on offer. Head Judge of the 'Overall' Category was Andrew Ballard a former Australian Chef of the Year and Captain of the Australian Culinary Team was also impressed with the level of Street Food in Australia "The Food was stunning. I'm blown away by the standard as it went above and beyond with everything we looked at like presentation, look of the stall, service and of course flavour. The winner Krispys had the Full Package, and this is just the start for these Awards." Winning Street Food Stall Kris from Krispys Burgers who has only been going for 2 years said 'Its Awesome. Its a simple burger done well and with love and I appreciate the love from the followers who came down tonight it means alot" So that wraps up the 2023 Titles and they have already been locked back in for 2024 starting in June at the Food Yard Mornington again.

Unrivalled Events are excited to announce that our new market is the Hampton East Makers Market at the stunning Basterfield Park. Gather, Taste, Shop and Indulge at this 100+ stall market set in a little botanical garden park in the suburbs. Basterfield Park is the ideal place to stroll around the lake, shop at the talented maker's stalls, then sit down and have a picnic from the multiple street food trucks on the lush grass. It has two kids' playgrounds, free parking in local streets and car parks plus swans and ducks in the lake. The market will be held bi-monthly on the 2nd Sunday from November to March. Unrivalled Director Paul Harvey is excited with the new venue ''Unrivalled Markets are not just about the great selection of stallholders that we put together, the venue has to be special, and we were alerted to this venue by Georgia at the Bayside Council, who we have a great relationship with. As soon as we saw it, we knew we had another special Park on our hands. We feel that the Hampton area, with its young families, will love this market and by staging it bimonthly, it makes it a special event that you cannot miss." The 1st market will be on Sunday November 12 from 10am -2pm 😁and already Unrivalled Events have been inundated with stalloholders wanting to be a part of it. Please Like the Facebook Page https://www.facebook.com/hamptoneastmarket/ Like the Instagram Page https://www.instagram.com/hamptoneastmarket/ RSVP to the Market https://fb.me/e/65IuPenUd Visit the website www.hamptoneastmarket.com.au for some more info.

Frequently asked questions Market Stallholder Applications Market Information How do I apply for a stall at Unrivalled Events markets? Head to our stallholders page here: https://www.unrivalledevents.com.au/makers-markets-melbourne. You'll find the info you need to apply and check availability. How do I join makers markets as a stallholder in Mornington, Chelsea, Pakenham, Mt Martha, Brighton, Moorabbin, Hastings, Sorrento & Mordialloc? Head to our stallholders page here: https://www.unrivalledevents.com.au/makers-markets-melbourne. You'll find the info you need to apply and check availability. Where can I check stall availability ? For the latest stall availability and other handy links, head here: EOI Page | Unrivalled Events It's the quickest way to stay up to date! How do I join the waitlist for a market that is Full You can join the waitlist here: Unrivalled Events Waitlist Form If a spot opens up, you'll be first to know! Can I phone you about my stall application We don't take market stall enquiries over the phone. Please read the info on Street Food and Handmade Makers Markets I Melbourne I Unrivalled Events, then fill out the Stallholder Application Form on that page. If you still have questions please email markets@unrivalledevents.com.au What do I bring to the market as a stallholder? Everything. We hire you the 3m x 3m space, but you need to bring a strong marquee, a minimum of 15kg per leg weights plus table, displays and product. More info on the Stallholder Tips Page When do I get a stallholder password to the stallholder log in page This is sent on the Monday prior to the market via text message

Melbourne Street Food Awards will be held at the Food Yard in Mornington and is a competition to find Melbourne's Best Street Food Truck over five heats and a final. This is a Street Food Market in Melbourne with Food Trucks EUROPE ASIA AFRICAN NORTH & SOUTH AMERICA AUSTRALIA YOU EAT, YOU VOTE. AT THE YARD No Events Currently Scheduled HELD AT MORNINGTON ABOUT MSFA The Melbourne Street Food Awards created by Unrivalled Events aims to celebrate and find the best of Melbourne's Multicultural Street Food Trucks & Stands. Five qualifying heats The Grand Final will feature each of the heat winners Each Heat will see Five different Street Food Trucks, representing the continent of their food origin, doing battle to win the votes of Melbourne Foodies, you. We also have Spirit & Desert Stalls plus the Food Yard Bar Once you Eat you can come to the bar and vote for your favorite truck. There are two awards Overall Melbourne Street Food Champion judged by a judging panel who in a $3,000 Market Credit from Unirivalled Events Peoples Choice Champion which the Public judges on the Night and they win a $2,000 Market Credit. VENUE Food Yard Mornington 63a Yuilles Road, Mornington, VIC 3931 Food Yard is an edgy Industrial Street Food Market in Mornington. The markets offers a unique opportunity to sample flavors from different cultures and enjoy the lively atmosphere & social dining experience. The venue has been transformed from derelict land at the end of the disused old Mornington Railway Line, into a vibrant industrial venue filled with Recycled pallet and electrical cable drum tables, Cushioned milk crates and stool seats, Market umbrellas & marquees Festoon lighting Fire pits and heaters for winter Kids Games Free Parking Onsite plus Street Parking It is proving a great place to catch up with family and friends. CALENDAR OF EVENTS 2024 MELBOURNE STREET FOOD AWARDS 4th Friday of the Month from 5pm to 8pm Heat 1 - Fri June 28 - Oscarinos Pizza Heat 2 - Fri July 26- Mr Baller Meatball Subs Heat 3 - Fri Aug 23 - Krispys Burgers Heat 4 - Fri Sep 20 - Maui's Snack Bar Heat 5 - Fri Oct 25 - A Taste of Tolga Grand Final - Fri Nov 22 FOOD STALL LOAD IN INFORMATION Please follow our Social Media Pages Loved the market? Please leave us a Google review Use our Hashtag #foodyardmornington #melbournestreetfoodawards Loved the Food Yard? Please leave us a Trip Advisor review

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